The headline from
this recent piece posted at Crain's (which I've unlocked/gifted here) could just as easily be "Craft Brewers Forced To Run Their Businesses Like Actual Businesses." Apparently, the days of only selling one's own beer (and not much else), providing minimal service and little or no food options has run its course. In other words, knowing how to brew beer isn't a sound model nor enough to sustain a going concern. Dog bites man.
Still, I wonder whether the additional spending and 'doubling down' advocated by a few interviewed in the piece is a sound trajectory. Can the lasting effects of dwindling interest and increased supply be solved via expansion, or merely delayed? It seems more like just a way to punt some fundamental problems down the road. And if only those with the deepest pockets can choose that path, what does that really mean for the "craft" aspect of craft brewing?
at chicagobusiness.com, Ally Marotti wrote:When Steve Newman decided to open Brother Chimp Brewing half a decade [that's 5 years, lol] ago, his vision was simple: Brew beer and sell most of it in his North Aurora taproom. Perhaps he’d distribute to a couple of local restaurants, at most.
Now, that vision feels like folly.
Brother Chimp is slated to open its second location next month, which will double its brewing capacity and double the number of people it can serve in its taprooms. It no longer sells just beer. There are wine, liquor and non-alcoholic options. There’s a steady rotation of food trucks at the North Aurora location, and the upcoming St. Charles location will likely serve food, too. There is live music, trivia, or some other event in the existing location almost nightly. Still, taproom sales have slowed. For Brother Chimp, it is distribution that drives growth.
“My vision of what this would be is very different than what has evolved,” Newman said. “Pre-COVID, my design might have been great, but now I need more people and more revenue. And cheaper production.
“That little brewery with people just coming in to keep it open, selling its own beer, I don’t see it working.”
=R=
Same planet, different world